Officially the UK’s leading Triathlon Magazine for 20 years
With an impressive subscriber-led circulation, 220 Triathlon has been the UK’s leading triathlon title since its launch in 1989. 220 has unrivalled access to the sport’s top stars, and events worldwide. In the UK 220 are the exclusive media partners for the majority of key UK events, including the ITU World Championships, The London Triathlon and the UK’s biggest triexpo, TCR, where this year 220 hosted its sixth annual industry awards. The industry turn to 220 first for world exclusive product launches. 220 Triathlon remains the only way to reach1 in 2 actively participating UK triathletes who are totally dedicated to their sport.
Reader Profile: (from Readership Survey May 2009)
- Our readership of almost 50,000 readers who are both loyal and highly affluent
- 81% male, with an average age between 26-45
- Highly educated professionals (18% educated to Masters/PHD level)
- High earners – average household income £68K (12% in excess of £100K)
- Competitive – participating on average in four events per annum
- 1 in 4 of readers competing and training overseas
- 1 in 10 competing at long/Ironman distance
- 57% consider themselves intermediate or above
- 52% are triathlon club members
- Readers stated that reviews and advertising were a greater influence than price when deciding which product to purchase
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